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14 Best Lead Generation Software for 2020 (With Reviews!)

Best Lead Generation Software


No business can survive without consistent and predictable lead-flow. 

Your business doesn’t just need more leads today, it needs more leads every month, every week, day-in and day-out. 

That is how your business grows. You increase the number of leads you receive every day, and by doing so, you also increase revenue, visibility, and the girth of your customer base. 

But it all starts with that magical first step: lead-gen. 

Partly, the number of leads you generate is determined by the software you leverage — some landing page creators will get you a higher conversion rate than others. Some email service providers will give you a better deliverability rate than others. 

In other words, not all lead generation software is created equal. 

That is why we put together this guide to help you choose the best lead generation software for 2020 (we even included customer ratings and reviews). 

Enjoy!

We pride ourselves on the lead-gen software we’ve created at ClickFunnels. Not only can you build out high-converting funnels with an easy drag-and-drop editor, but you can also email your customers, build a membership site, and even manage customer relationships all within ClickFunnel’s software suite. 

It’s the perfect all-in-one solution for small business owners and big business owners alike. 

You can sign up for a 14-day free trial over here. 

Cost: Starts at $97 per month (includes a 14-day free trial).

Ideal For: All types of businesses. 

Third-Party Reviews
BBB: 5/5
Growth Marketing Hub: 4.8/5

Salesforce - Lead Generation Software
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Salesforce is one of the most well-known CRMs. With it, salespeople can organize prospects through the qualifying, proposal, and even negotiation phases of selling. The tool is extremely versatile and great if you want to clean up your sales process, create easy-to-follow workflows, and collaborate with team members seamlessly. Before you buy, though, beware of some 1-star reviews regarding billing issues and tool complexity on Trustpilot. 

Cost: Depends on what you’re looking for. Learn more here.

Ideal For: Medium to big businesses. 

Third-Party Reviews
Software Advice: 4.35/5
Capterra: 4.4/5
Trustpilot: 1.5/5

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According to its own homepage, Hubspot “offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.” It’s a holistic sales and marketing solution for businesses that need better organization around internal processes, communication, follow-up timing, and lots more. Hubspot also supports over 350 integrations, making it one of the most versatile lead-gen CRMs on the market today.  

Cost: Starts at $0 per month. 

Ideal For: Any business size. 

Third-Party Reviews
Capterra: 4.5/5
PCMag: 4.5/5
Trustpilot: 4/5

Lucidchart does a ton of cool stuff. It describes itself as a “visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation.” Essentially, it’s project management and sales software with a focus on visual, easy-to-navigate dashboards. If you want to clean up internal processes and create a better project documentation strategy, then Lucidchart is definitely worth checking out. 

Cost: Starts at $0 per month. 

Ideal For: Small to medium-sized businesses. 

Third-Party Reviews
Capterra: 4.5/5
PCMag: 4.5/5
TrustRadius: 8.7/10

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Active Campaign is a highly rated CRM that allows you to create customer and lead lists, segment those leads, organize them and communicate with them over multiple channels. You can also automate a lot of your marketing efforts using Active Campaign (abandoned cart emails, for example, welcome sequences, and sales follow up). 

Cost: Starts at $9/month (includes a free trial)

Ideal For: All business sizes. 

Third-Party Reviews
Capterra: 4.4/5
G2: 4.5/5

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Mailchimp is one of the most well-known email service providers around. And there’s a good reason for that street-cred — for beginner email marketers, Mailchimp might be the easiest software to use. However, if you want to create more complex integrations or automation, then you might struggle to navigate Mailchimp’s sometimes unclear and confusing platform. Mailchimp is great for beginners but not ideal for advanced email marketers or big businesses looking for enterprise-level solutions. 

Cost: Starts at $0 per month. 

Ideal For: Small to medium-sized businesses. 

Third-Party Reviews
Capterra: 4.5/5
EmailToolTester: 4/5

Need email addresses for cold outreach or to find collaboration opportunities? Well, what lots of important people try to keep veiled (even your potential prospects), Hunter.io seeks to unveil. All you have to do is type in the URL of the company that you’re trying to find email addresses for and Hunter.io will do the rest. It will give you a list of email addresses (some verified and some un-verified) that you can use to reach people at that company. And while the tool is free to use, you can pay to increase how many searches you’re allowed every month. 

Cost: Starts at $0 per month. 

Ideal For: All business sizes. 

Third-Party Reviews
Capterra: 4.6/5
G2: 4.5/5
TrustRadius: 4.5/5

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Prospect.io is lead-gen and -management software for sales teams. It has tools that help you find email addresses for prospects and verify those emails. It also allows you to create email drip sequences (with the use of simple templates and behavioral variables). You can also track and analyze the performance of those email campaigns. The tool integrates with big companies like Zapier and Slack, which make it extremely adept at fitting into a sales workflow. 

Cost: Starts a $69 per month (includes a 30-day money-back guarantee).

Ideal For: Small to medium-sized businesses.

Third-Party Reviews
Capterra: 4.5/5
G2: 3.5/5
GetApp: 4.5/5

A big shortcoming of many CRMs, ESPs, and other marketing automation services is that, while they’re versatile as ever, they’re not very user-friendly. If you don’t have a lot of experience using the tool, then creating a new sequence or automation that works how you want it to work can feel like making sense of a manual on rocket science. Autopilot set out to solve that problem: “Marketing automation software made visual,” its homepage says. With it, you can create visual automations such as buyer journeys, sales pipelines, and personalized experiences. Autopilot’s drag-and-drop editor makes that process easier than many other lead-gen tools. 

Cost: Starts at $49 per month (includes a free trial period). 

Ideal For: All business sizes.

Third-Party Reviews
G2: 4.5/5
Capterra: 4.6/5
Software Advice: 4.6/5

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If you run a small business with only a few employees (or even if you’re a one-man show), then Boomerang might be the perfect extension to add to your Gmail account. By doing so, you can write an email now but schedule it to send at a later time, create follow-up reminders, and create triggers that will remind you when you haven’t heard back for a set period of time. It’s not the most versatile tool in the world, but it does a few simple things well — and for that reason, we thought it deserved the mention. 

Cost: Starts at $4.99 per month. 

Ideal For: Small businesses

Third-Party Reviews
G2: 4.5/5
PCMag: 3.5/5
FitSmallBusiness: 4.5/5

AdEspresso is one of the biggest, baddest platforms for creating successful ad campaigns. With this software, you can create ad campaigns across multiple channels, manage those campaigns in one place, view analytics and get actionable insights, collaborate with team members, and even access AdEspresso’s online university. You can also collaborate with ad clients right inside AdEspresso (to get their approval for running a campaign, for instance). Plus, they have a free trial — what’s not to like? 

Cost: Starts at $58 per month. 

Ideal For: Any business size. 

Third-Party Reviews
G2: 3.6/5
CrozDesk: 3.7/5

Carrot is a lead-generation platform specifically built for real estate investors and agents. The company offers “high-converting websites,” monthly blog content to fill out your website and help with SEO rankings, lead management, keyword tracking, and other marketing tools. This is definitely worth checking out if you’re in the real estate niche. 

Cost: Starts at $49 per month (includes a 30-day money-back guarantee). 

Ideal For: All business sizes.

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Sumo is a platform similar to OptinMonster which focuses specifically on helping eCommerce businesses fill their email lists with high-quality prospects. Its suite of tools include pop-ups, scroll boxes, welcome mats, share buttons, and more. Sumo integrates seamlessly with WordPress, Shopify, Bigcommerce, Google Tag Manager, and Magento. 

Cost: Starts at $0 per month. 

Ideal For: Small to medium-sized businesses.

Third-Party Reviews
Trustpilot: 4.5/5
G2: 4/5
Capterra: 4/5

Intercom is a customer messaging platform that allows you to quickly and easily communicate with prospects and customers, document those conversations in a single hub, schedule follow-ups, collaborate with team members, and even created automated sequences. Intercom’s real bread-and-butter, though, is its live chat feature that allows you to talk to your customers in real-time. As its homepage says, “Come for our chat. Stay for our everything else.”

Cost: Starts at $87/month (includes a free trial period). 

Ideal For: All business sizes.

Third-Party Reviews
Capterra: 4.5/5
G2: 4.5/5
Trustpilot: 4/5

Conclusion

Whew! 

That was quite a few pieces of lead-gen software to look at. But remember — just choose whatever is best for your budget and the size of your business right now. You can upgrade or adapt down the road if needed. 

And if you want to cut through that clutter and choose a holistic solution for your lead-gen woes (whether you own a small business or a big business), try ClickFunnels free for 14 days. We’ve helped thousands of people just like you generate more leads, build bigger businesses, and create lead-flow consistency and predictability. 

We’d love to do the same for you!



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