What makes a sales funnel great? Better yet, what are the must-have elements when it comes to high funnel conversion rates?
Although there are many aspects to consider when differentiating great funnels from mediocre and bad ones, one aspect stands above the rest.
When you take the time to create a landing page for your sales funnel with exceptional design, you’re establishing a good first impression to a potential customer. And at the end of the day, you want to impress your target audience and build a sense of trust through a positive experience.
One of the easiest ways to do that is through good design.
Principles of design – funnel design tips
1. Avoid clutter
Have you ever gone onto a landing page for a sales funnel and been met with a cluttered mess?
A chaotic funnel obscures your message and confuses your audience.
Think about it. You don’t read every word on every landing page and neither does your target audience.
That’s why it’s important to take a minimalistic approach in your design with smaller paragraphs and pictures/graphics throughout.
Headers are a great way to really emphasize your message as well as your call to action.
Did you know that color can impact human behavior?
Color psychology looks into how color can affect feelings, moods, and behaviors. With that in mind, you don’t want to use a color that can invoke the wrong feelings.
So, what colors should you consider with your funnel design? In addition to black, white and grey, don’t be afraid to make green or blue a dominant color in your funnel design.
Blue also gives a serene feeling, but unlike green, it’s a more popular color. As such, this sense of familiarity and reliability can positively affect your marketing and conversion rates.
If you’re stuck on what color scheme to go with, don’t be afraid to do some A/B testing and see which has a better response.
Click here to see the effects other colors have and if they’ll work for your sales funnel.
3. Get creative with graphics, images and video
First, it’s important to incorporate graphics, images, and video on your funnel that align with your overall message and funnel design.
Although there are troves of free images available to use, if you really want your sales funnel to stand out, it might be time to get some quality images. This will make your funnel look more professional and help build trust with your target audience.
Another easy way to build trust and familiarity with your target audience is to use pictures with people in them.
Sabrina Idler of Usabilla explains, “When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website – such as a problem, dilemma, habit or whatever else – we feel connected and understood.”
Additionally, you can design custom graphics through numerous tools, including Photoshop and Canva. These options can help create images not only for your funnel, but for your social media pages and emails as well.
If you can incorporate video, do so! It’s an easy way to make your brand more humanized.
4. Incorporate padding
Padding is a design element that your sales funnels needs in order for the user to scan and comprehend the information you’re presenting more easily. This extra area of space can also keep all of your design elements balanced.
The best place for padding is in between your headers, body paragraphs, footers, and sidebars.
5. Mobile friendly
In today’s digital world, it’s a mistake to ignore how your funnel design looks on other devices.
According to comScore, users spend on average 69% of their media time on smartphones.
So chances are you have a target audience that is very mobile and you’ll need a funnel that is easy to navigate on a tablet or phone.
Nothing turns a user away faster than a funnel that isn’t compatible on mobile devices.
6. Easy to read fonts
In addition to optimizing your sales funnel on different devices, it’s important to use a font that is easy to read and goes best with your interface.
Avoid fonts that you would typically use in a Word document, such as Times New Roman and Georgia.
Instead use fonts like Arial, Helvetica, or Tahoma.
Once you pick a font, be sure to keep it consistent throughout your sales funnel.
7. Share your story
There are millions of people out there with products to sell.
So why should people listen to you?
That’s where your story comes in. You need to find a hook to bring in your audience.
Everyone has a unique story to tell. What’s yours? What makes you different from others? This is the element that will get people to listen to what your offer is.
With a good hook and story as part of your funnel, your audience will be more willing to consider the offer you make.
Keep your story simple and clear. If you can sum it up in just a few sentences, you’re on the right track.
Your story needs to pack a punch and connect with the audience on an emotional or personal level. It should also motivate them to act.
Don’t waste valuable space and time on your funnel with filler text or pointless info. Craft your hook and story into something compelling.
Keep it brief. Long blocks of text can lead to losing the attention of the audience.
As part of this, use headlines and subtitles that tie into your story and offer. They can act as a guide to getting people to click on that call to action.
8. Run tests to see what does (and doesn’t) work
Not sure what call-to-action or image to use on landing page of your sales funnel? Or are you not seeing the results you hoped for?
Split testing is a great tool to use to see what is and isn’t working on your funnel.
From that, you can build your success into future funnels and content.
How does this lead to high conversion rates?
By putting emphasis on your funnel design, you’ll make a good first impression to your target audience.
In fact, a study found that 94% of negative feedback regarding a landing page was design related. So users do take note on what they’re consuming.
As you can see, your design can make or break your sales funnel conversion rates.
First, you’re building a funnel that has a strong groundwork with the focus on keeping your target audience on it longer than 20 seconds.
In order to strengthen your funnel’s groundwork, you’ll need to constantly update it to keep in-line with current trends.
You’ll also need to check your performance and page loading speed every couple of months. This ensures your users are getting a fast, enjoyable experience when they go to your sales funnel.
Lastly, with your content, it’s important to incorporate a strong call-to-action in order to have favorable conversion rates.
Creative, targeted content armed with a sleek design will do wonders for your conversion rates.
Now that you know how to make it all come together, there’s no reason to wait! ClickFunnels has a full 14-day FREE trial. You can have your high-converting sales funnel built and ready today with zero risk.
Let us know in the comment section below!