If you’re in the healthcare industry and you’ve heard about how effective ClickFunnels is for marketing services… you’re probably wondering, “Can I use ClickFunnels for my marketing my services even though they’re healthcare related or I have HIPAA obligations?”
The short answer is yes, you can.
If you’re thinking of doing something similar, here’s some important stuff you need to know.
The Boring Legal Stuff
First the (somewhat) bad news…..
If HIPAA applies to you as a Covered Entity, unfortunately it’s Privacy and Data Security Rules do restrict “marketing” activities unless certain authorization / consent requirements are met. HIPAA defines “marketing” as a communication that encourages its recipient to purchase or use a product or service.
If HIPAA applies to you as a Business Associate rather than a Covered Entity you have to check your contracts (aka Business Associate Agreements) to see what they say about using protected health information for marketing. We suggest you CONSULT YOUR LAWYER for that.
Now the good news…..
Here’s the thing about those HIPPA marketing restrictions, they DON’T APPLY until after you’ve already converted a prospect to a patient. Obviously, that means new lead generation, and the activities needed to actually convert a new lead to a customer that very first time, are outside the scope of your HIPAA obligations.
And NOW for the REALLY good news…..
The primary reason to use ClickFunnels is because it’s a high-converting service for the exact kinds of NEW LEADS that have nothing to do with HIPAA.
So, if you’re a HIPAA Covered Entity looking to generate NEW LEADS there’s no HIPAA reason whatsoever you shouldn’t be using ClickFunnels (and all sorts of reasons why you should).
If you’re a HIPAA Business Associate, who, after CONSULTING YOUR LAWYER, figured out you don’t have contract restrictions, the same thing applies!
Even that bad news isn’t THAT bad…..
Remember that (somewhat) bad news about using ClickFunnels for previously converted customers? Well, HIPAA doesn’t completely prohibit you from marketing to those converted customers. It just has some really specific rules to follow once you make that initial conversion from lead to customer. So things get a bit more complicated and you should DEFINITELY CONSULT YOUR LAWYER about all this (seeing the pattern here?).
For now, the short version is if you converted a customer for a non-HIPAA covered product or service you offer, all good, only general marketing rules apply.
On the other hand, if you converted a customer for a HIPAA covered product or service, whether and how you can market to that type of converted customer (whether through ClickFunnels or any other means) needs to be addressed by looking to the overall HIPAA program your lawyer already set up for you. You have a lawyer and a HIPAA program, right? RIGHT?!
The Fun Marketing Stuff
So anyway, the good news is, if you can use ClickFunnels, it’s the high-converting service for your healthcare businesses (we even have a 14-day free trial!). Here are some possible benefits of using ClickFunnels to generate leads and discover your target-market.
Highest-converting Sales Funnels on the Planet
What’s the difference?
A website is like a directionless digital brochure — visitors are left to figure things out on their own. Unfortunately, that almost always results in a much-too-low conversion rate.
A sales funnel, on the other hand, is like having your best salesperson personally guide each visitor to conversion. The entire experience is crafted to address the prospect’s objections and get them to take action right away (whether opting in or buying a certain product).
And as a ClickFunnel’s member, you don’t just get any ol’ sales funnels… you get access to all of our industry-leading sales funnel templates — and we have the perfect template for just about anything! You can use our Squeeze Page Funnel to collect email addresses…
…our Webinar Funnel to build an audience for your upcoming training…
…our Tripwire Funnel to sell certain products (like books or courses)…
…and our Application Funnel to learn more about your prospects…
And tons more!
At ClickFunnels, we’re constantly testing and iterating those templates — you, then, receive industry-leading conversion rates. Just plug in your copy, customize each page with our easy-to-use drag-and-drop editor, hit publish, and convert your traffic like psychological-clockwork.
Try ClickFunnels FREE For 14 Days!
Tons of Seamless Integrations
ClickFunnels integrates with practically every other big-brand service provider around. Below is a sample list of the services we integrate with, but if you don’t see the tool you want, don’t worry — we have a Zapier integration that can seamlessly connect your ClickFunnels account to hundreds of other digital tools.
Twilio — Use to personalize and schedule SMS messages.
Embed A Calendar Into Your Funnel — Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
YouZign — Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
VWO Engage — Use to set up push notifications for your funnels.
SalesForce — Use if you want to integrate SalesForce with your ClickFunnels account.
Warrior Plus — Use to sell Warrior Plus products in your ClickFunnels site.
Disc Delivered — Use to enable automatic order fulfillment when someone places an order in your funnel.
Stripe Payment — Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
Kajabi — Use to connect your products in ClickFunnels with membership areas in Kajabi.
PayPal — Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
WordPress — Use to integrate your ClickFunnels account with your WordPress website.
Shopify — Use to integrate your Shopify website with your ClickFunnels account.
Slybroadcast — Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
Shipstation — Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
Zapier — Use to integrate your ClickFunnels account with any other popular service.
ZenDirect — Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.
Membership Sites, Email Autoresponders, and Other Nifty Tools!
ClickFunnels’ members don’t just get our high-converting sales templates and tons of useful integrations… they also get the ability to create a membership site and split test any sales funnel or page, free domain hosting, conversion tracking, an email autoresponder, and even an already-integrated shopping cart.
Here’s a better question: can your business afford not to use the highest-converting funnels on the planet?
Try ClickFunnels FREE For 14 Days!