Clickfunnels Vs. Pipedrive: Who Is Rocking the Sales Funnel Best?

Clickfunnels Vs. Pipedrive: Who Is Rocking the Sales Funnel Best?

Is ClickFunnels or Pipedrive better at generating leads? Which one gives you the most bang for your buck? Let’s compare the two services.

You’ve heard of ClickFunnels — you’ve also heard of Pipedrive. And now you’re wondering which service will generate the most leads, easily integrate with other tools, and will do what you want it to do without causing a massive headache.

The good news is… both products have excellent ratings on third-party review sites.

Pipedrive has 4.5/5 stars on Software Advice and ClickFunnels also has 4.5/5 stars on Capterra.

So you can’t go wrong with either service.

In fact, you might not have to… because there’s quite a difference between the services that ClickFunnels and Pipedrive offer — the two even integrate with each other seamlessly.

The Difference Between ClickFunnels and Pipedrive

ClickFunnels helps entrepreneurs create high-converting sales funnels, collect and contact leads, receive payment, and build any type of web-page under the sun. All in all, ClickFunnels is an automated sales funnel solution.

All you have to do is customize your sales funnel using one of our pre-built high-converting templates, drive traffic to it, and watch your ROI skyrocket.

2-Step Tripwire Funnel | ClickFunnels

ClickFunnels helps entrepreneurs create high-converting sales funnels, collect and contact leads, receive payment, and build any type of web-page under the sun. All in all, ClickFunnels is an automated sales funnel solution.

Pipedrive, on the other hand, touts itself as a sales CRM. In fact, the homepage of their website says, “The sales CRM that makes your life easy.” In particular, Pipedrive allows salespeople to organize prospects, collaborate with team members,  automate outreach and follow-up, and it has lots of other CRM-related features.

Pipedrive Dashboard | ClickFunnels

As it turns out, ClickFunnels and Pipedrive are different enough that many people integrate the two services via Zapier rather than choosing one or the other. One builds high-converting sales funnels while the other helps you manage all those shiny new leads. You can do the same.

Now let’s dive into the specific features of each service.

TL;DR Overview of Clickfunnels and Pipedrive

Short on time and need a TL;DR version of our comparison between ClickFunnels and Pipedrive?

Here it is.

  • ClickFunnels and Pipedrive are
    fundamentally different services. The first creates high-converting sales
    funnels. The second is a sales CRM that helps to manage and organize those new
    relationships. In fact, you can use both services and integrate them together
    using Zapier.
  • ClickFunnels and Pipedrive have
    both received excellent third-party reviews for their services.
  • ClickFunnels and Pipedrive both
    integrate with darn-near every piece of software under the sun.
  • ClickFunnels and Pipedrive both
    have free trials — so give em’ a try and see how it goes!

ClickFunnels Features

Drag-and-Drop Visual Editor

With ClickFunnels, you can customize any squeeze, sales, upsell, or down-sell page using our easy-to-use drag-and-drop editor. Just click on the element you want to add to the page, drag it, and (you guessed it) drop it wherever you want.

But don’t worry — if you don’t want to customize your entire page, just plug-and-play directly into one of our high-converting templates.

ClickFunnels Shopping Cart

Website Hosting Included

Rather than bouncing between hosting provider and website creator, ClickFunnels allows you to add your domain or purchase a new domain right inside of your ClickFunnels account. Simple as that.

ClickFunnels Website Hosting

75+ Themes and Templates Available

ClickFunnels is renowned for its high-converting sales funnel themes and templates. Just choose one that fits your needs (we have tons of free options), test it out, and launch it to start collecting leads or converting customers.

ClickFunnels Themes and Templates

Total Split Testing Capabilities

At ClickFunnels, we are well-aware of the importance of testing and iterating. In fact, that’s how our own product has become well-regarded in the marketing world — we consistently test, adapt, and test again to make sure that our members get the best possible service and the highest possible conversion rates. We pass that split testing ability on to our members as an easy-to-use feature right within their dashboard.

ClickFunnels Split Testing

High-Converting Sales Funnels

There’s a big difference between having a sales funnel and having a website. A sales funnel is like letting your top salesperson guide prospects to conversion (without the high overhead costs). A website, though, is like giving someone a pamphlet and letting them browse. Which do you think converts better? Yeah… the sales funnel.

ClickFunnels Sales Funnels Vs. Website Graphic

Unlimited Conversion Tracking

You can easily track mission-critical metrics right inside your ClickFunnels dashboard. Data like earnings-per-click and average cart value are right at your fingertips.

ClickFunnels Conversion Tracking

Easy-To-Use Email AutoResponder

While sales funnels are our bread-and-butter, we also have built an easy-to-use email autoresponder that allows you to contact your prospects and customers right inside of your ClickFunnels account. You can also automate emails or sequences just like you would inside of a typical email service provider (or if it doesn’t fit your style, we integrate seamlessly with every ESP under the sun).

ClickFunnels Email Autoresponder

Membership Site Included

ClickFunnels also offers the ability to create and maintain a subscription-based membership site. Everyone loves automatic recurring revenue and that’s an option we’re delighted to offer our members.

Easy Shopping Cart Feature

With ClickFunnels, there’s no need to spend hours trying to integrate a shopping cart solution with a clunky WordPress site. Your shopping cart comes with your ClickFunnels subscription and you can easily add it to whatever website or sales funnel you create.

ClickFunnels Shopping Cart

Pipedrive Features

Visual Sales Pipeline

Fitting with its CRM capabilities, Pipedrive offers a visual sales pipeline that allows users to organize the sales funnel in a way that makes sense. Users can also collaborate with each other inside of that pipeline, push leads down the funnel, and polish important sales processes.

Pipedrive Sales Pipeline


Pipedrive also offers a chatbot feature that you can add to your website. You can customize the questions and responses of this chatbot which you can use to determine where new leads go (based on how they answered certain questions). This chatbot can be used to qualify leads, redirect leads, or even book more sales calls.

Pipedrive Chatbot

Opt-In Forms

As with most CRMs and ESPs, Pipedrive allows you to customize your opt-in forms and add those forms to your website via simple integrations or HTML.

Pipedrive Opt-In Forms

Contact Management

Pipedrive offers sophisticated contact management. With it, you can link specific deals to contacts, import or export those contacts, and even see a visual history of calls, emails, and activities with each particular contact.

Email Inbox

Pipedrive allows you to automatically link email addresses to contacts and/or deals, track email opens and clicks (collectively and individually), and manage sales conversations right from your dashboard.

Pipedrive Email

Web Caller

Pipedrive also has a nifty feature that allows you to make outbound phone calls right from your computer. No need for your salespeople to have individual phones or phone numbers.

Pipedrive Web Caller

Workflow Automation

Pipedrive’s CRM — as all good CRMs — doubles as project management software for your sales team. Inside, you can create workflows and even automate parts of those processes (like passing one task from person to person).

Pipedrive Workflow Automation

Customizable Dashboards

There’s no reason to overwhelm team members with unimportant data. You can customize your report dashboards inside of Pipedrive so that each person only views the most mission-critical metrics for their individual role.

Pipedrive Customizable Dashboards

Goal Tracking

In addition to customizing your report dashboards, Pipedrive also allows you to set goals and measure the completion of those goals. This is perfect  if you want to set conversion or deal goals for individual sales people.

Pipedrive Goal Tracking


Clickfunnels Integrations

Note: These are not exhaustive lists of each company’s integrations, but overviews of some of the most important integrations that each service offers.

Twilio — Use to personalize and schedule SMS messages.
Embed A Calendar Into Your Funnel — Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
YouZign — Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
VWO Engage — Use to set up push notifications for your funnels.
SalesForce — Use if you want to integrate SalesForce with your ClickFunnels account.
Warrior Plus — Use to sell Warrior Plus products in your ClickFunnels site.
Disc Delivered — Use to enable automatic order fulfillment when someone places an order in your funnel.
Stripe Payment — Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
Kajabi — Use to connect your products in ClickFunnels with membership areas in Kajabi.
PayPal — Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
WordPress — Use to integrate your ClickFunnels account with your WordPress website.
Shopify — Use to integrate your Shopify website with your ClickFunnels account.
Slybroadcast — Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
Shipstation — Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
Zapier — Use to integrate your ClickFunnels account with any other popular service.
ZenDirect — Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.

Pipedrive Integrations

Note: These are not exhaustive lists of each company’s integrations, but overviews of some of the most important integrations that each service offers.

ClickFunnels — Are you a ClickFunnels member? You can easily integrate your Pipedrive account with ClickFunnels using this Zapier integration.
Slack — Create automatic notifications that send to your Slack group when you receive a new or close a new deal.
Leadfeeder — Add Leadfeeder to your Pipedrive account in order to see who’s visiting your website, automate repetitive tasks, or even record website activity.
Outfunnel — Outfunnel is an email service provider that you can easily connect with your Pipedrive account.
Klenty — This is another email service provider that easily connects to your Pipedrive account.
Lemlist — This is another email service provider that focuses on visual personalization and easily connects to your Pipedrive account.
QuarterOne — This is a free tool that offers automated sales reports, analytics, forecasts, and predictions and easily connects to your Pipedrive account.
Zapier — Don’t see an integration you want? Use Zapier to connect your Pipedrive account to almost every other piece of software under the sun.

ClickFunnels Pricing

ClickFunnels currently has two dead-simple pricing options. Most importantly, though, we offer a 14-day free trial so you can try us out for free without any sort of commitment.

Our first plan is $97 per month and you get up
to 20 funnels, 100 pages, 20,000 visitors, unlimited leads, 3 custom domains,
and one billing integration. Our second plan is $297 per month and you get
unlimited everything, 3 billing integrations, and some other cool gadgets.

Learn more over here.

ClickFunnels Pricing

Pipedrive Pricing

Pipedrive also has a free trial so you can
give it a go before making any sort of commitment.

Once you pull out your wallet, the service has
four different subscription options: Essential, Advanced, Professional, and
Enterprise. Keep in mind that the costs you see on their pricing page are per
user per month. And there are relatively large feature differences between each
plan, so make sure you double-check your choice.

Pipedrive Pricing

ClickFunnels Case Study & Reviews

Check out the video below to learn how Garrett used ClickFunnels to build his coaching and consulting business to support thousands of families in 27 different countries.

See the full case study over here!

Third-Party Reviews

Capterra: 4.5/5
FinancesOnline: 9/10
G2: 4.5/5

Pipedrive Case Study & Reviews

Check out the video below to learn how one of the largest solar companies in Australia, Instyle Solar, uses Pipedrive to support their clients and control the entire customer journey.

Third-Party Reviews

Capterra: 4.6/5
FinancesOnline: 5/5
G2: 4.5/5

Pipedrive or ClickFunnels? Which is right for you?


That was a lot.

So… which service is right for you?
Fortunately, ClickFunnels and Pipedrive are not mutually exclusive services —
they play nice together and you can use both of them without any trouble.

The only question is, are you trying to build
a high-converting sales funnel (which ClickFunnels excels at) or are you
looking for a versatile and sophisticated CRM (which Pipedrive excels at?

Or are you looking for both?

If you are, try em’ out — both have free
trials and you’ve got nothing to lose.

Let us know how it goes!

Try ClickFunnels FREE For 14 Days!

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