There’s a lot to get involved with during April. Here are five key events for your PR
strategy to help you prepare and make the most of April’s upcoming events.
April 1st, better known as April Fools Day, is renowned day for pranks and the general
acting of ‘fooling’ a person(s).
New Tax Year
April 6th is the new tax year and businesses need to make sure they’ve got everything in check for the coming months.
As well as updating any records, has your business made any
new plans or decisions? A new
financial year can mean big decisions such as hires and location changes. If your business has made any new changes
then make sure to write a press release about this and let journalists know.
Spring officially starts
today (March 20th) and the UK clocks change on March
31st. But April is when Spring’s effects really start to show.
It’s worthwhile incorporating the theme of Spring in your business plan. Creating a change can help keep your business fresh and contemporary. Showing a dramatic seasonal change will also encourage curiosity – what’s new and different?
Easter is a key
date for businesses.
Easter is also strongly associated with chocolate, eggs and rabbits, so it might be worthwhile to incorporate these into
your business in some way. If you
already do, make sure you’re doing whatever you can to promote this for Easter!
Has your business
prepared for Brexit? How are you supporting your European employees? The
uncertainty of Brexit has already created a lot of change for businesses and
their decisions in terms of things like location and suppliers.
There’s a lot to look forward to and get involved with in April, so make sure you’re well prepared and ahead of the game with your PR strategy.
Simran Ghata-Aura is media relations assistant at JournoLink.