What’s more, the 100 winning businesses will get a free 12-month superfast business broadband and digital phone package from Sky Connect, Sky’s new B2B telecoms business. The return of SME100 takes Sky’s contribution to more than £4.5m in advertising support for small businesses since the start of the pandemic.
Once selected, the winners will be put in touch with creative agencies in their local area to design and create their TV campaigns.
SME100 is open to any small business that has been running for at least a year in the UK and have up to 50 full-time employees. The businesses that are selected will be representative of the UK, both from a geographic and diversity perspective. Aligned with Sky’s 2025 targets, it is aimed that 20 per cent of winners will come from an ethnic minority background.
Businesses can nominate themselves online and will be selected by an internal board at Sky. All applicants to the scheme will also receive a £250 discount on any 24-month Sky Connect and digital broadband package.
Fragrance company, Arran Sense of Scotland, based in the Isle of Arran, were one of the companies who benefitted from the SME100 scheme in 2020. Their TV advertising campaign allowed them to reach their target audience in specific local authorities in Scotland, resulting in over 300 orders and £15,000 generated in revenue.
Claire Logan, head of digital and ecommerce at Arran Sense of Scotland, said: “We had never previously considered TV advertising as a viable option for a business of our size, but the process through SME100 couldn’t have been simpler or more impactful.
“Working with Sky we were guided step-by-step on how to bring our brand to life and reach a really specific group of potential customers in our local area. We’ve since gained a significant insight into our customer base and increased brand awareness, which has given our business a well-needed boost during the pandemic.”