Mailchimp Vs. ClickFunnels: Which Lead-Gen Service is Better?

Mailchimp Vs. ClickFunnels: Which Lead-Gen Service is Better?

Find out whether ClickFunnels or Mailchimp is the best fit for your business. We’ll walk through features, integrations, case studies, and third-party reviews.

Mailchimp and ClickFunnels have been around for quite some time.

Both are great at generating leads, both are great at making sales, and both can help you grow your business.

But… what are the differences? Which service is better at generating leads? And which service is the best fit for your business?

That’s what we’re going to discuss in this article.

Let’s start with the critical difference between the two services.

The Critical Difference Between Mailchimp and ClickFunnels

You might have learned about Clickfunnels and Mailchimp on the same website — you might even have seen them listed as tight-knot competitors.

And while there are some similarities between the two services, the truth is that they are more different than alike.

Mailchimp, for instance, is an email service provider — one of the largest email service providers on the planet, actually. It allows you to build an email list, segment that list as necessary, send emails whenever you like, and even create opt-in forms for your website.

You can also monitor the results of the emails you send.

ClickFunnels, on the other hand, is a sales funnel builder. The service’s primary function is helping entrepreneurs build high-converting sales funnels that turn visitors into leads or paying customers one page at a time.

ClickFunnels Sales Funnel Flow Example

In other words, Mailchimp and ClickFunnels are entirely different services that offer entirely different things. One is an email service provider and the other is a sales funnel builder. The tools can even integrate seamlessly together via Zapier.

Now that you understand the primary difference between Mailchimp and ClickFunnels, let’s dive into the full review.

TL;DR Overview of ClickFunnels and Mailchimp

Don’t have time to read our full review of ClickFunnels vs. Mailchimp? No worries! Here’s our too-long;didn’t-read bullet-point overview…

  • Mailchimp is an email service provider with full email marketing capabilities. You can build an email list, segment that list, automate campaigns, and do anything else that most high-performance ESPs allow for.
  • ClickFunnels is a sales funnel builder that allows you to create lots of different kinds of high-converting sales funnels (there are sales funnel templates for generating leads, running a webinar, collecting applications, or making sales).
  • The two services integrate seamlessly together via Zapier.
  • If you want to generate leads, make sales, and customize your email list, then we recommend using ClickFunnels and Mailchimp together — both have free trials.

Try ClickFunnels FREE For 14 Days!

ClickFunnels Features

Drag-and-Drop Visual Editor

You can use ClickFunnel’s drag-and-drop editor to customize any element on any page of your sales funnel — add video, text, an image, or a sub-heading with a single click. We have sales funnel templates that will help inform you on where each element should be to get the highest conversion rate, but you’ll also have full flexibility to change whatever you like.

ClickFunnels Drag-and-Drop Visual Editor

Domain Hosting Included

Some website or landing page builders force you to find another service for your domain hosting, but not ClickFunnels. Right inside of your account dashboard, you can add an existing domain and we’ll do the rest.

ClickFunnels Domain Configuration Panel

100+ Themes and Templates Available

From our experience, nothing converts as well as a sales funnel. But… how do you build a high-converting sales funnel that’s psychologically proven to sell your type of product or service? Well, at ClickFunnels, we’ve created proven-to-convert sales funnel templates that you can customize however you like. Plus, there are hundreds of other user-created themes and templates to choose from in our marketplace (just check the reviews before purchasing!).

ClickFunnels Funnel Template Marketplace

Total Split Testing Capabilities

At ClickFunnels, we have experienced the power of split-testing first hand. In fact, we found out that sales funnels are the best way to sell just about anything online by testing,iterating, and testing again. So we made a point to give all of our members the ability to test and optimize their own sales funnels.

ClickFunnels Split-test Setup Screen

High-Converting Sales Funnels

ClickFunnel’s bread and butter is helping entrepreneurs create sales funnels that convert like clockwork. If you want to sell more products, if you want to generate more leads, if you want to get more clients, then you need a sales funnel — an experience that guides each visitor to conversion, one page at a time (you can try us free for 14 days over here).

ClickFunnels Sales Funnel Example

Unlimited Conversion Tracking

At ClickFunnels, it’s important to us that the entrepreneurs who use our service get real results — that they get more leads and more sales because they chose to work with us. For that reason, we offer unlimited conversion tracking so you can know exactly how well your sales funnels are performing and what’s working or what isn’t working. You can then iterate as needed.

Easy-To-Use Email AutoResponder

One of our goals at ClickFunnels has always been to make selling online as easy and as simple as possible. And in today’s world, an important part of online sales is email marketing. So all of our plans include an email autoresponder that you can use to contact prospects and customers.

ClickFunnels Email Automation Setup

Membership Site Included

Want to launch a membership site and create recurring revenue for your business? No problem! With a ClickFunnels account, you can create a log-in gateway, take payment, and build your very own membership site.

Easy Shopping Cart Feature

With ClickFunnels, there’s no need to find a third-party integration for your shopping cart feature. We include an easy-to-use shopping cart with all of our membership plans. Just upload product images, write descriptions, set the price, and encourage people to buy!

ClickFunnels Ecommerce Product Inventory Management

Mailchimp Features


As with all high-powered email service providers, Mailchimp allows you to segment your email list and send your audience what they want, when they want it. And for good reason: they note that “On average, segmented campaigns result in 23% higher open rates and 49% higher click through rates than unsegmented campaigns.”

Mailchimp Segment Creator

Customer Relationship Management

Mailchimp also has a low-key CRM that automatically gauges the quality of relationship each subscriber has with your business. It will also document when each contact was added and how each person signed up.

Mailchimp Customer Relationship Management Panel

Behavioral Targeting

With Mailchimp, you can send emails based on certain subscriber behaviors. Here’s how Mailchimp’s website explains it: “With our API, you can pull custom event data, or actions users take in your app that are important to your business, into Mailchimp. Then you can send more targeted messages based on specific activities, like starting a download or renewing an account.”

Mailchimp Behavioral Targeting

Lookalike Audiences

Want to use lookalike audiences to run more effective ads? Mailchimp’s lookalike audience finder “works with social ads and postcards to help you reach more people.” They do that by using “your Marketing CRM data” and their “large audience network to find new people who are similar to your contacts.”

Mailchimp Create Custom Audience

Landing Page Builder

Every email list needs a place for subscribers to sign up, which is why Mailchimp also offers a simple landing page builder. With it, you can create a basic page to collect and encourage opt-ins.

Mailchimp Landing Page Builder

Form Builder

Within your Mailchimp account, you can build and customize an opt-in form for your website — choose your fields, add text and color, and connect it to a specific email list or tag. Then just copy the auto-populated HTML code and put it in your website. Simple as pie.

Mailchimp Form Builder


It’s impossible to know how effective your email marketing strategy is without looking at pertinent metrics like open rate, click-through rate, bounce rate, and even deliverability. But don’t worry — Mailchimp will automatically track and report mission-critical email marketing metrics. Just visit your dashboard and see how you’re doing.

Mailchimp Analytics Report


Here are some of the main integrations the ClickFunnels and Mailchimp offer. Note, however, that these lists are not exhaustive.

ClickFunnels Integrations

Twilio — Use to personalize and schedule SMS messages.
Embed A Calendar Into Your Funnel — Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
YouZign — Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
VWO Engage — Use to set up push notifications for your funnels.
SalesForce — Use if you want to integrate SalesForce with your ClickFunnels account.
Warrior Plus — Use to sell Warrior Plus products in your ClickFunnels site.
Disc Delivered — Use to enable automatic order fulfillment when someone places an order in your funnel.
Stripe Payment — Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
Kajabi — Use to connect your products in ClickFunnels with membership areas in Kajabi.
PayPal — Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
WordPress — Use to integrate your ClickFunnels account with your WordPress website.
Shopify — Use to integrate your Shopify website with your ClickFunnels account.
Slybroadcast — Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
Shipstation — Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
Zapier — Use to integrate your ClickFunnels account with any other popular service.
ZenDirect — Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.

Mailchimp Integrations

LiveChat — Use to automatically grow your email list via live chat.
WooCommerce — Use to integrate your WooCommerce account with your Mailchimp account. — Use to segment your email list and reward subscribers.
Zapier — Use to integrate your Mailchimp account with any other popular service.
Typeform — Use to create surveys and collect information about your subscribers.
Square — Use to take payments right on your Mailchimp landing pages.
Canva — Use to easily create graphics for your email campaigns.
Burst SMS — Use to connect your text message marketing with your Mailchimp account.

ClickFunnels Pricing

ClickFunnels has two subscription plans. 

The first is $97 per month and will work just fine for most new entrepreneurs — you’ll get 20 funnels, 100 pages, 1 user, 3 payment gateways and domains, chat support, and access to our Funnel Hacker Forum and Funnel Flix (which has hundreds of hours of sales funnel trainings). 

The second plan is great for thriving entrepreneurs who really want to level up their business. It’s $297 per month and you’ll get unlimited funnels and pages, 3 users, 9 payment gateways and domains, unlimited follow-up funnels, priority support, weekly peer review hackathons, and access to our Funnel Hacker Forum and Funnel Flix.

But no need to pull out your wallet yet — you can try us free for 14 days over here!

Mailchimp Pricing

In its own words, Mailchimp has four pricing plans that “grow with you.” 

The first plan is $0 per month and supports you for up to 2,000 contacts, 1 audience, and 10,000 emails per month. The second plan is $9.99 per month and supports you for up to 50,000 contacts, 3 audiences, and 500,000 emails per month. The third plan is $14.99 per month and supports you for up to 100,000 contacts, 5 audiences, and 1.2 million emails per month. And the fourth plan is $299 per month and support you for up to 200,000 contacts, unlimited audiences, and 3 million emails per month. 

It’s also worth noting that each higher tier plan comes with some features that cheaper plans exclude. So make sure you browse through each unique list of goodies before making a choice.

Mailchimp Pricing Plans

ClickFunnels Case Study & Reviews

Check out the video below to learn how Jaime used ClickFunnels to build a 7-figure ecommerce store selling skincare products!

Third-Party Reviews
Capterra: 4.5/5
FinancesOnline: 9/10
G2: 4.5/5

Mailchimp Demo & Reviews

Check out the video below to learn how you can use Mailchimp to send more effective email marketing campaigns.

Third-Party Reviews
Capterra: 4.5/5
FinancesOnline: 9/10
G2: 4.5/5

ClickFunnels or Mailchimp? Which Fits Your Business?

Which service is the best fit for your business — Mailchimp or ClickFunnels

Now you should understand the features, integrations, and pricing that each product offers. But the best part is, both Mailchimp and ClickFunnels have a free trial so you can try before you buy. 

And since the two products offer fundamentally different services, you can use both and connect them with Zapier. So don’t take our word for it — give them both a try and see how it goes!

Try ClickFunnels FREE for 14 days!

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