As you look to grow your online business, you’ll want to take full advantage of every tool you can use.
It’s all about extending your reach and putting your products in front of interested customers.
Marketing campaigns can do a great deal of good in this area, but have you also considered using a price comparison engine?
Price comparison engines (or PCEs) go by many different names. Sometimes they’re referred to as price analysis tools, price comparison websites, or comparison shopping engines.
No matter what name they go by, they’re an excellent way to grow your brandand reach new customers.
If you’re looking for more information on price comparison engines, their benefits, and which ones are the best, you’ll find it as you continue to read.
What is a Price Comparison Engine?
In this way, shoppers can compare prices of similar items.
It’s important to note that price comparison websites do not sell the products themselves. They merely direct the shopper to the site where they can buy it.
In other words, if your products are part of a price comparison engine, it’ll link customers back to your sales funnel.
Price comparison engines have been around for about as long as the internet has been mainstream.
One of the first that was widely used was BargainFinder, which was created back in 1995.
Other price comparison sites soon started popping up. Some, like Junglee, were acquired by larger companies like Amazon.
Some, like NexTag, had a good run but eventually fell to stiffer competition.
Others were more successful in the long run. We’ll get into those a bit later in the article.
So when you’re using a price comparison engine, you’re using a tool that’s proven effective for decades.
Why Price Comparison Engines Are So Important
You might ask if effectively using a price comparison engine is worth it for growing your business.
The answer is a clear “yes.”
You can experience a number of helpful benefits from price comparison websites.
The first is likely the most obvious: your product is reaching more customers than it otherwise would have.
Price comparison engines can help direct people to your sales funnel.
So if they see your product and they like the price, they’re more likely to make a purchase.
Comparison shopping is simply what online consumers do these days.
One recent study found that more than 80% of shoppers will research online before they buy.
Another study from Market Track discovered that 80% of shoppers will compare prices online before ever stepping foot in a physical store.
You better make sure you’re on the sites where they compare prices.
Another added benefit of using price comparison engines is the easy way you can get a look at your closest competitors.
Once you’re part of a comparison site, you can see who else pops up when searching for the products you sell.
This can give you added insight at how your competitors stack up to you. Take note of what their products offer and what price they sell at.
The added information can help your own strategies and make sure you always stay a step ahead of your rivals.
The Top Price Comparison Websites
It should be clear how important price comparison engines are.
Setting up with one or more is a great way to get more eyes on your products.
The question then becomes, which one is the best?
With so many to choose from, we’ve narrowed down the field to several you’ll want to check out.
Here are the top price comparison websites and what they have to offer.
BizRate is one of those user-friendly price comparison sites that not only helps people compare prices but gives special deals on items.
The site is easy to navigate and has items from top retailers and smaller online stores alike.
The search feature helps prospective customers narrow down their choices while also giving them price alerts.
BizRate has been around for a while, so it’s built up a solid reputation among comparison shoppers.
While many price comparison engines are centered around customers, PriceGrabber has special features for businesses too.
One of the most helpful is the site’s market research tool.
This allows companies to track consumer trends, such as what people are buying, when they buy, and at what price.
Going with PriceGrabber also puts your products up on Yahoo Shopping, so you’ll have an even bigger audience.
3. Google Shopping
This is probably one site even people who don’t normally comparison shop have visited.
Customers can sort the products they’re looking for easily, with filters based off of a number of different categories, from prices to review scores.
Your products also get integrated with Google Adwords.
Shopping.com is closely associated with eBay. It also happens to be one of the longest-running price comparison engines still going today.
The results consumers get from using it can be very detailed, making them even more informed shoppers.
The site even lists some of the most popular items at any given moment.
Yes, this site has a strange name, but don’t dismiss it because of that.
You see, CamelCamelCamel is the price comparison site linked to Amazon.
By comparing products, shoppers will see what the price of the product is, the average price when factoring other sellers, and the normal list price.
This means if you’re offering products at a discount, people will be able to see that clearly.
CamelCamelCamel also gives shoppers the ability to track prices, so they’ll be ready to buy the moment you drop the price of an item.
Shopzilla is another site that goes pretty far back, all the way to 1996.
If you choose to partner with Shopzilla, you’ll also be given a Shopping Report Card.
This will inform customers about your performance as an online store.
So with a good track record, you’ll be able to attract customers who might not have heard of your brand before.
Gain the Benefits of Using Price Comparison Engines
Price comparison engines get your products out to the masses and send people to your sales funnels.
A price comparison engine represents another tool in your arsenal.
Once you use it, you’ll see more customers buying your products, helping you earn more money in the process.
Do you use price comparison sites? What has your experience been like? What are the best ones you’ve utilized? Discuss it in the comments below.