Whether you are a successful CEO of digital marketing agency, a weekend freelancer or making money by providing full time services on Upwork, people will be deciding about whether to work or not with you from what they can find on internet about you.
In this digital age, everyone employable professional has an online reputation to consider that almost all potential customers and clients check before sealing a final deal. The sooner you start building and managing your repute online, the sooner you will start get desired outcomes in this modern business landscape.
Searching over the web should be the first step to have an idea about your current online reputation. When you Google yourself or your business, it provides a clear picture of what people can find about you or your business. Check the top 3 search result pages and absorb everything you are able to find about yourself. It will give you an idea that what is available on the web about your business and what you need to do according to the latest market trends in order to build and manage a credible online reputation.
Expand Your Online Presence
Apart from its type, nature and size, having an online presence is absolutely essential for every business. Right after developing a responsive business website, try to buy domains associated with your name and business in order to secure anything online that you really don’t want anyone else to use or have control over. Twitter, Facebook, Instagram and LinkedIn are the major platforms when it comes to build strong presence on social media.
Creating profiles and getting unique URLs on all these social media platforms should be one of the vital aspects of your online reputation management strategy as a successful entrepreneur. However, you should do some homework to determine the best and key social media platform that most of your existing and potential customers/clients are using. In this way, you are better able to reach target audience conveniently.
Pay Attention to Your Social Media Accounts
Having business profiles on several social media sites is not enough to get your online reputation better, it is vital to provide your followers with quality content on regular basis to keep them engaged. Filling the feeds of your followers with relevant, problem solving and useful content you are better able to engage, influence and convert more of your followers. Also try to deliver content in different forms like images, videos and infographics etc. to make your content easily understandable for all type of followers with different learning paces.
Establish Your Personal Brand
Whether you running a business or not, building a personal brand over the web will provide a great opportunity to get more exposure. Consider what professional skills, expertise and knowledge you have and how you want your target audience to perceive you. Whether it is a website or social media profiles, choose branding, profile pictures and banners that perfectly represent you in front of the target audience. You should also keep check on the things happening around your personal brand and set reminders for your personal brand to see what people are talking about you.
You should be transparent about everything you write or tell over the web. Don’t lie about yourself, your personal brand, business and what you have accomplished etc. Everything you say on the internet will come back to you specially if you falsify about what you are or what you offer. Don’t be rude to customers with negative feedback even treat them with good to create a great impression. Always try to communicate with the customers or followers in a professional way to show your professionalism and repute in the market.
Get Online Reviews and be Quick to Respond Reviews
Let your valued and satisfied customers help you improve the online repute for your personal brand or company. Ask them to leave reviews on your digital assets like business website, Google my business page and other social media profiles. According to the experts, more and more people these days check for online reviews before making a purchase. That is the reason, getting more online reviews can incredibly improve your online repute and build customer trust.
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