Challenge: There’s a big difference between leads and high-quality leads.
The first is often a distraction while the latter actually helps to grow your business. Unfortunately, in one survey, 61% of B2B marketers named generating high-quality leads as one of their biggest challenges. So how can you consistently get high-quality leads to your sales funnel? Find out here!
Check out the video above to learn how to double your sales with a few simple tweaks to your landing page. Then check out the below tips on getting higher quality leads to sales funnel, more often. These are the exact strategies that we use and our top members use to consistently get our dream customers to our sales funnels.
6 Ways To Get More Qualified Leads To Your Sales Funnel
- Optimize Your Ad Targeting
No matter how compelling your Facebook, Google, or YouTube advertisements are, you’re going to struggle to generate high-quality leads until you get the targeting right. The easiest way to optimize your ad is to target audiences that other businesses or influencers have already built. You can do this easily on YouTube and Facebook. Just select the Pages or Channels whose audiences you want to show ads to and then keep an eye on the results!
More On This: A Funnel Hacker’s Guide To Facebook Ad Targeting
- Find Your Dream 100
Our CEO, Russell Brunson, created the term “Dream 100” to describe the 100 influencers or leaders in your niche who would make a huge impact if they promoted your products or services to their audiences. First, list out 100 people who you think fit the bill and who feel within reach. Then offer to pay those people to promote your products or slowly build a relationship with them and ask them to do it as a favor when the time feels right.
More On This: How To Start On Online Business And Use The “Dream 100” Hack To Drive TONS Of Traffic
- Leverage Search Engine Optimization
Search Engine Optimization (also known as SEO) refers to creating content and trying to get that content to rank in Google for the purpose of driving traffic, collecting leads, and generating sales. And the best part about SEO is that the leads tend to be much higher quality than interruption marketing (like ads) because the prospect came looking for you. It can take a bit of time to see results from SEO, but it is an extremely effective long-term traffic and lead-gen strategy.
- Build Your Email List
Perhaps the best way to consistently generate high quality leads is to focus on building your own email list rather than trying to drive cold traffic to your sales funnel. Research by DMA suggests that for every $1 you spend on email marketing, you’ll make back an average of $42. The lucrative nature of email marketing is due to the fact that most people check their email everyday and you can contact your list as much as you like without worrying about a gatekeeper. Focus on growing your email list first, build a relationship, then sell to your list, and you might be surprised by how many people buy.
- Engage In Forums
It’s a bit time-consuming, but engaging in forums can be an effective way to drive traffic to your sales funnel and generate more high-quality leads. Even dedicating 15 minutes per day to sharing your expertise in a few different forums can improve your reputation, generating buzz about who you are and what you do. Plus, you’ll learn a ton about your target market from this simple daily practice.
More On This: How To Drive Traffic To Your Website: 8 Proven Strategies
- Use An Application Sales Funnel
Maybe you’re generating plenty of leads, but you’re not generating plenty of high-quality leads. Unfortunately, trying to sell to tire-kickers can end up costing you a lot of unnecessary time and money. So you might consider creating an Application Sales Funnel, where people have to apply in order to opt-in. This provides you with valuable information about each new lead and increases the quality of your leads.
More On This: Get Your FREE Application Sales Funnel Over Here!