The primary difference between the customer journey and sales funnels is that sales funnels work to turn visitors into leads and leads into customers while the customer journey is a representation of the entire overall path a person takes from interest and awareness to consideration and conversion.
Depending on your marketing strategy, the customer journey might be very simple or it might be rather complex. Here’s an example…
Of course, not everyone’s journey is going to be the same.
A customer journey is just a representation of averages — it’s a representation of the way that you expect and/or intend people to become loyal customers.
And the goal of mapping your customer’s journey is to better understand how your target market learns about your business, what catches their interest, when and why they decide to buy, and ultimately, how you can guide them from beginning to end more effectively and efficiently.
In a sense, the customer journey is a more detailed depiction of your marketing funnel — of how you take people from awareness to conversion…
But what’s a sales funnel?
Put simply, a sales funnel is a series of pages intentionally crafted to encourage visitors to take one specific action.
That action might be opting into your email list, downloading a free resource, or purchasing a product.
And there are different sales funnels for different things, depending on what goal you’re trying to accomplish.
Our Tripwire Funnel, for example, is designed to turn cold traffic into paying customers… and it’s extremely effective at doing so.
And our Product Launch sales funnel is crafted to build anticipation for an upcoming product so that launch day is a big success.
The customer journey, on the other hand, is a mapping out of the average, expected path that your target market takes, from awareness to conversion.