Marketing has tremendously evolved over the past decade. Given the advent of the digital space, advertisers and entrepreneurs alike are stepping up their game with unconventional promotion strategies.
And why would they not? Considering the amount of media consumption people sign up for, the opportunities are endless.
Hospitality Marketing, for instance, has had massive development, too. The hotel industry is learning how to better tell stories and bank on branding as opposed to selling only what services they can offer. People now look for noble advocacies and sustainability, and so companies are starting to slowly slide into the bandwagon of trends to remain relevant. If you’re a marketer yourself, this article revisits the many tactics hospitality marketing should encapsulate.
From Next Please to Yes Please, Here Are the Dos and Donts of Hospitality Marketing:
Do Invest In Personalised Marketing
It’s a known fact that audiences today don’t click on anything that doesn’t resound with them. Personalized marketing enables business leaders to extend customized media to their target market. Thanks to data collection and automation technology, companies are now presented with a thorough digital database to better penetrate their business segment.
Precisely because of this, personalized marketing makes it easier to communicate with their audience as individuals. Whether with unique social media graphics or engaging e-mails, tour operators, loft leasers, and hotels can choose to communicate with potential customers via the platform their market uses most. It also helps how some channels now allow first name addressing.
The more endearing an ad is, the higher the chances of creating converts.
Don’t Ignore Client Experience Feedback
The hospitality industry is definitely a lot more cutthroat now. Back in the day, offerings such as Airbnb and other short-term villa and apartment rentals weren’t so much a trend. Now, the people who support these vacation alternatives continue to grow. Considering how expensive hotels can be these days, tourists are now seeing the value these intimate spaces bring.
This is why making sure the client experience is maintained throughout a customer’s stay is of primal importance. Because impeccable customer service doesn’t always translate to profitable results, it’s imperative to come up with elaborate and meticulous marketing plans to remain strong.
It also goes without saying that the hospitality business demands thick skin from its leaders, as many people have different opinions on how things should be run and how aesthetics should pan out. Still, it’s important to understand that customer testimonials, either in real life or online, can say a lot about your brand. Take time to gather analytics and objectively assess your areas of opportunities. Once you’ve compiled these things, you’re better able to prepare for future concerns and conversations your customers may have.
Do Prioritize Artificial Intelligence
It’s no secret that the majority of bookings and room reservations happen in the comfort of one’s space. As a result, the need to meet your clients’ concerns when they should be met is just as crucial. Artificial Intelligence now better streamlines procedures and delivers meaningful insight.
The advent of chatbots has impacted the tourism industry as a whole, too. Being able to understand keywords and phrases and responding to them head-on better delivers collective results and guarantees stronger ROI. While content is king, active communication still holds everything together. AI-supported sites promise better results and hold higher potentials for more sales.
Don’t Dismiss Influencer Marketing—at least not right away
Perhaps the most debatable one on the list, “influencers” have gotten a lot of flak given their premise as celebrities aren’t accurately defined. Despite that, recent studies prove how effective this strategy can be. This marketing route has become a gateway for the hospitality sector to keep abreast of trends and stay relevant. For one, partnering with influencers (occasionally referred to as “digital celebrities”) may be a cheaper option versus working with signed television artists and movie personalities.
Tapping into these kinds of partnerships grant hotels and tour agencies access to a wider following. Business leaders may choose to create their campaigns or ask these influencers to come up with one.
Do Put A Premium On Video Marketing
The video age has arrived and studies show everyone consumes some sort of media that involves motion pictures every day. Interestingly, one study even reveals that over 500 million hours of Youtube videos are consumed daily. Corporations now make sure they have video content available for distribution in all major social media sites. Whether a captivating 30-seconder showing the beauty of a beach or a 60-seconder explaining the joys of trekking, companies in the hospitality business are now starting to splurge in video marketing.
At the end of the day, the best type of marketing strategy is one that communicates efficiently to one’s audience. Several tactics continue to unearth themselves thanks to the many trends that spring forth out of an abundance of pop culture. Sites like Edge Online, Forbes, and Vice are great online resources to be kept in-the-know of how modern marketing continues to take shape.
Photo by Matt Hoffman on Unsplash