So, you need a landing page… somewhere that you can convert cold visitors into leads or warm leads into paying customers.
You probably want to send your email list to this landing page and maybe you want to run ads to it as well.
But… which service to use?
There are quite a few landing page builders available today and in this article, we’re going to put two of the most popular services under a microscope: ClickFunnels and Unbounce.
The Most Important Difference Between Unbounce and ClickFunnels
Before we get too deep into our overview of ClickFunnels and Unbounce, it’s important to understand two things.
First, both services are great at what they do. ClickFunnels and Unbounce have received glowing reviews for their top-performing services and both have changed entrepreneurial lives for the better.
However (*second*), ClickFunnels and Unbounce actually do different things.
Unbounce builds landing pages — that is, single sales pages that are meant to convert traffic into leads or leads into customers.
What is a sales funnel?
Think of a sales funnel as a series of pages that are built to guide the visitor toward taking the action that you want them to take — it’s sort of like having your best salesperson help the prospect make a decision.
Here’s an example of what our Product Sales Funnel looks like…
And the best part about sales funnels is that they are psychologically proven to sell. You just need to know who your target market is and what you want to sell — then you can plug that info into a sales funnel get conversions like clockwork.
But maybe you don’t want a sales funnel — maybe you just want to build a single landing page and call it a day. In that case, Unbounce might be the better fit.
Ultimately, Unbounce and ClickFunnels are both great at what they do, but they do different things.
TL;DR Overview of ClickFunnels and Unbounce
If you’re in a hurry and want to skip the nitty-gritty details of each service, here’s our “Too-Long;Didn’t-Read” overview of ClickFunnels and Unbounce.
- The two services are quite different. ClickFunnels builds entire sales funnels but Unbounce builds landing pages.
- ClickFunnels and Unbounce are about the same starting price ($97 vs. $99 respectively), but ClickFunnels has far more features and integrations than Unbounce.
- Both services have a drag-and-drop editor, page templates, and split testing capabilities. But only ClickFunnels includes website hosting, high-converting sales funnels, membership sites, and an email autoresponder.
- Both services have free trials, so why not try em’ out for yourself?
Drag-and-Drop Visual Editor
Want to customize each page within your high-converting sales funnel? You can use our drag-and-drop visual editor to make changes to any page. Just select the element you want, drag it onto the page, and drop it wherever you like — then customize the content of that element with a single click.
If you don’t want to design your own pages, though, then just choose from one of the many sales funnel templates in our marketplace.
Many landing page builders will make you seek out another service for domain hosting, but not with ClickFunnels! You can create or add a domain right inside of your ClickFunnels account and attach it to as many sales funnels as you like. And if you’ve already and registered a domain elsewhere, no worries — you can add that domain right inside of your ClickFunnels dashboard.
100+ Themes and Templates Available
Looking for the perfect template to build your high-converting sales funnel? No problemo. Our marketplace offers hundreds of different sales funnels (some are designed by us and some are designed by third parties, so check the reviews before you buy) for you to choose from. You can even filter your search by Type and only find funnels that fit your specific needs.
Total Split Testing Capabilities
At Clickfunnels, we are firm believers in the power of A/B testing. The only real way to learn how to optimize your sales funnel is by testing what’s working and what isn’t. So we offer our members the ability to split test any part of their sales funnel at any time.
High-Converting Sales Funnels
Perhaps the most noteworthy thing about ClickFunnels is that we offer high-converting sales funnels, not just websites or landing pages. Sure — you can use our software to create an effective landing page or a beautiful website, but we really shine in helping entrepreneurs grow their online businesses and sell more products.
Unlimited Conversion Tracking
With ClickFunnels, you’ll get complete conversion tracking capabilities. In just a few clicks, you can see what the conversion rate is for any of your sales funnels, how many opt-ins or sales you’ve received, and other mission-critical metrics.
Easy-To-Use Email AutoResponder
There’s no need to sign up for another email service provider if you don’t want to. With ClickFunnels, you’ll get an email autoresponder that you can use to message leads or follow up with customers.
But don’t worry — if you want to use a different email service provider, ClickFunnels integrates with tons of other popular ESPs and CRMs.
Membership Site Included
Easy Shopping Cart Feature
With ClickFunnels, there’s no need to go find a third-party integration for your shopping cart. We’ve baked the shopping cart right into all of our member’s sales funnels. Just add your products, descriptions, and prices, and voila, you’ve built an ecommerce store.
Unbounce has a drag-and-drop editor that makes customizing any page quick and easy. You can also customize the dimensions of your landing page to make sure every element falls just where you want it.
Landing Page Templates
If you don’t want to code your own landing page, then you can choose from one of Unbounce’s templates. In their own words, “We’ve distilled everything we know about conversion into ready-to-use templates for landing pages, popups, and sticky bars. Use our drag-and-drop builder to make a beautiful page fast—or start with a blank canvas.”
Every landing page needs some sort of opt-in or checkout form. And Unbounce allows its users to build one-step and two-step forms seamlessly. You can even use features like “checkboxes, radio buttons, drop-downs and hidden fields” to capture whatever information you need most.
Real-Time Data Reporting
You can check how your landing pages are performing right inside of your Unbounce dashboard. But if that isn’t enough, you can easily integrate Google Analytics with your Unbounce account.
Unbounce also allows for some advanced targeting options. For example, you can launch popups when visitors arrive on your landing page, when they abandon, when they scroll past a certain point, or after some other amount of time. You can even create and schedule special offer announcements or discounts on your landing page, target visitors by location, cookies, or referral URL.
Whenever you’re trying to sell online, you should consistently test landing page elements and iterate based on your results — the copy, the CTA, the form, and even the hero image. Unbounce allows you to easily A/B test your landing pages so you can get the highest possible conversion rate.
Wondering if you’ll be able to integrate the service you choose with all of the other tools you use? Here’s a list of some of the main integrations that ClickFunnels and Unbounce offer…
Note: These are not exhaustive lists, but are simply meant to offer an overview of the main integrations that each service offers.
Twilio — Use to personalize and schedule SMS messages.
Embed A Calendar Into Your Funnel — Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
YouZign — Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
VWO Engage — Use to set up push notifications for your funnels.
SalesForce — Use if you want to integrate SalesForce with your ClickFunnels account.
Warrior Plus — Use to sell Warrior Plus products in your ClickFunnels site.
Disc Delivered — Use to enable automatic order fulfillment when someone places an order in your funnel.
Stripe Payment — Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
Kajabi — Use to connect your products in ClickFunnels with membership areas in Kajabi.
PayPal — Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
WordPress — Use to integrate your ClickFunnels account with your WordPress website.
Shopify — Use to integrate your Shopify website with your ClickFunnels account.
Slybroadcast — Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
Shipstation — Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
Zapier — Use to integrate your ClickFunnels account with any other popular service.
ZenDirect — Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.
Google Analytics — Use to track landing page visits and interactions.
Zapier — Use to integrate your Unbounce account with other popular online tools.
Salesforce — Use to integrate your Unbounce account with Salesforce CRM.
HubSpot — Use to integrate your Unbounce account with HubSpot CRM.
Mailchimp — Use to integrate your Unbounce account with Mailchimp and send emails to new leads.
Facebook — Use to customize your Facebook ad targeting based on Unbounce lead information via the Facebook pixel.
ClickFunnels has two different pricing plans. But before you have to crack open your wallet, you can try us out for 14 days totally for free over here!
Our first plan is $97 per month and you get 20 sales funnels, 100 pages, 1 user, 3 payment gateways, 3 domains, chat support, access to our Funnel Hacker Forum, and Funnel Flix (which literally has hundreds of hours of free sales funnel training videos).
Our second plan — what we call our Platinum plan — is $297 per month and comes with unlimited funnels, pages, and follow-up funnels, 3 users, 9 payment gateways and domains, priority support, weekly peer review hackathons, and Funnel Flix.
Try us free for 14 days over here!
Unbounce has three different plans. Their first (and lowest) is $99 per month and comes with 75 landing pages, 8 popups and sticky bars, and a 500,000 monthly traffic limit.
Unbounce’s second recommended plan is $199 per month and comes with 150 landing pages and 16 popups and sticky bars, a 500,000 monthly traffic limit, and 5 client sub-accounts.
Lastly, Unbounce’s third plan costs $499 per month and comes with 375 landing pages, 40 popups and sticky bars, a 500,000 monthly traffic limit, and 15 client sub-accounts.
But if you want to try Unbounce for yourself before making a financial commitment, sign up for their 14-day free trial.
ClickFunnels Case Study & Reviews
Unbounce Case Study & Reviews
Check out the video below to learn how Indochino — the world’s largest made-to-measure apparel brand — used Unbounce to create tailored content for specific audiences and grow their business.
ClickFunnels or Unbounce? Which is better for your business?
The ultimate question you have to answer is, “Which service best solves your problem?”
Do you need a high-converting sales funnel that will allow you to collect leads and convert visitors like clockwork? Or do you need a simple landing page builder?
And if you’re still not sure whether ClickFunnels or Unbounce are right for you, try em’ out! Both have 14-day free trials… so you’ve got nothing to lose.