Are you looking to expand your business to countries like Singapore, Malaysia, Thailand, Taiwan, Mongolian, and China? Well, the first thing you need to do is learn Chinese.
There are more than a billion people speaking mandarin in these countries, and it is absolutely necessary to know the language if you want your business to flourish. As someone wanting to expand your business, you can’t expect an entire community to know the language you speak. So, the effort has to come from your end.
Help with migration
It is hard to find a place in the world that is left untouched by Chinese immigration. There are millions of Chinese immigrants across the globe. If you want your new customers to try your product or service, enroll in an institution to learn Chinese in London. The idea is to make them understand that you are putting the effort to blend in with their traditions and culture; and to ensure that, your first step should be to learn their language. So, you and selected employees should learn mandarin as soon as you possibly can.
Companies pay a lot of attention to business communication. Unless you are able to satisfy your customer’s queries, you can’t expect to expand your business successfully. In fact, you can’t always have a translator by your side, helping you communicate with Chinese clients. That is why you should learn Chinese in London before thinking of expanding your business.
Relation building is a crucial part when you plan on expanding your business activities in another country. If you want to tap into the countries mentioned above, learning mandarin should be your priority. Chinese business partners usually want to establish a long-lasting relationship when they invest in another business. If you know Chinese, it will help you negotiate deals better. Again, a translator may not always be helpful. Plus, their services are expensive.
Moreover, when you speak Chinese, your clients will respect you more because they will understand that the deal is essential for you. They would appreciate your hard work and want to do business with your company.
Don’t take anyone for granted
Many Londoners assume that the Chinese learn English and would be able to speak to them fluently. That may be true in a couple of cities like Shanghai and Beijing, but not in other cities. If you want to expand your business in tier 3 and 4 cities, you will have to speak Chinese. Don’t take it for granted that the clients and customers in these cities will know English. That is the biggest mistake you will commit while stepping into the international market.
Most importantly, knowing the local language helps you understand the demand for the products and services that your company offers. It is a weapon that you can use to get a firm grip on the market once you understand the demand.
Photo by Cherry Lin on Unsplash