In today’s fast-paced world, visuals are a necessity for your funnels.
It’s one of your most powerful tools when it comes to the customer’s buying and decision-making process.
In fact, 93% of consumers consider visual appearance to be a key factor in a purchasing decision.
Think about it — words can only go so far when describing a new product or service. But a quality photo can showcase the best assets of your items.
And it’s through quality product photography that builds value and trust to your brand — which ultimately leads to a higher conversion rate.
In this article, we will discuss the importance of product photography, how to do it yourself, and the best practices to follow.
Why Product Photography is Key to Your Funnel
Quality photography of your products can instill your company’s design ascetic and is a major component of your funnel’s overall design quality.
On the other hand, having no photos of your products can make your brand less credible and may hinder your conversion rate.
Messaging, call-to-action, and other marketing tactics also factor into your brand’s overall value and creative marketing strategy, but having visuals lets the customer explore and envision themselves owning and using your product.
Next, product photography is a great way to increase engagement and improve your conversion rate.
Studies of eye-tracking while web browsing have found that customers that visit a website will first focus on the visual elements.
Depending on how engaging those visual elements are, it will impact how long they stay on the page and/or complete your funnel.
Finally, product photos allow ecommerce sites to stay competitive with brick and mortar stores.
Especially when funnels offer multiple pictures of the product, it can cultivate the same engagement a consumer may have in a store.
DIY Product Photography: How to Do It
Taking product photos doesn’t have to cost a fortune. It can be done by even the most amateur photographers.
First, you’ll need a quality camera — but don’t rule out the camera on your smartphone.
This is especially true if you have a newer smartphone model; it can take the same quality of pictures as an expensive camera.
You may also want to invest in a tripod to hold your camera or smartphone when taking the photo. That way you can control the height of your pictures.
Once you have the tools, you’ll next need to consider the lighting — whether you want to use natural light or artificial light.
Natural lighting is good for those on a budget.
Plus with some effort, natural lighting can be manipulated into getting the lighting you want, such as placing a sheet over the window or using white cardboard to reflect the light and/or soften it against the product.
You can also buy studio lighting that is easier to manipulate into the lighting you want. Just make sure you have enough lighting that correctly illuminates the product.
No matter what lighting you choose to use, make sure it is not casting intense shadows, as it can decrease the quality of the picture.
In short, proper lighting is what makes your photos high quality.
Lastly, before taking the picture, you’ll want to make sure you have a quality background that matches your brand’s design and best showcases your product.
Brainstorm options and remember, sometimes the best option is a plain, white background on a shooting table.
Also, think about the common setting in which your product is typically used and if you need action shots.
Now that you have your lighting and stage setup, you can start taking pictures. If you have portrait mode on your smartphone, use it as it will do the editing and focusing for you.
Take multiple pictures so you’ll have a variety to choose from when you edit.
After you’ve collected your photos from a variety of directions and angles, be sure to edit them before publishing them to your funnel.
Editing is a learning process and through trial and error, you can teach yourself photo editing skills for future products you’ll photograph.
Step-by-Step Guide to Add Engaging Product Photography to Your Funnel
Now that your photos are ready to be uploaded, how do you add quality product photos to your funnel?
ClickFunnels makes it easy through the editor tool.
Login to your ClickFunnels account and select the funnel you want to upload a photo to.
Using the editor, you will want to add an image element. Once inside the editor click the newly added image element to open the settings menu. Click the icon to the right of the image box, and drag and drop your image to upload. Then click “Add Image” to add your image into the section of the funnel you want the image to go.
Be sure to save your progress as you add photos.
5 Product Photography Best Practices
Below are five best practices to implement when creating quality product photos.
1. Use real-life product photos with appropriate backgrounds
Stock photos do not come across as authentic, especially when it comes to product photos.
It’s important to take the time to photograph your products yourself using the tips mentioned above.
Additionally, because you’re physically taking the photos, look for ways to not only photograph your product but display it in an appropriate setting and/or show it in use.
Good backgrounds for product photography should be very simple, like a white background, wood paneling, or marble countertops.
The key is to find a background that matches the design aesthetic of your brand. Don’t be afraid to play around to see what backgrounds best show off your products.
2. Break up text with quality product photos
Where should you insert product photos within your funnel?
A great way to make your funnel more visually appealing and engaging is to insert product photos between boxes of text.
Basically, this can make your page more digestible for your audience and also help decrease the bounce rates of your funnel. Creating a call-to-action that converts is also a key part to you guessed it… INCREASING CONVERSIONS.
3. Use alternate angles and views of your product
Never use one angle when taking your product photos.
Instead, take a variety of shots — close-ups, profile, underneath, etc. The customers want to see more than one shot of the product, as it can help persuade them during the decision-making process.
4. Make sure your photos are the correct size for desktop and mobile
A good universal size for your product photos is 600 X 400.
This universal size is also good for your mobile version of your funnel. That way you don’t miss out from additional conversions.
5. Create guidelines for future photos
Lastly, once you are more comfortable with product photography and have achieved your branding style and design with your pictures, take the time to write guidelines for shooting and editing your product photos.
This will help you maintain brand consistency and ultimately strengthen your funnels.
As you can see from the above best practices and photography tips, product photography can be done on any type of budget and will have a positive impact on your customer engagement and conversion rate.
How ClickFunnels Can Help
If you want to give it a try, ClickFunnels offers a 14-day free trial. Test it out and see the growth you have with your customers.