As part of our mission to help small businesses achieve more online, here at the UK Domain we have been answering your digital marketing questions over the last year in our #asktheukdomain video series. Among the full collection of videos, is the answer to a question that many of you may have when you start to think about getting your business online; should you be using a free or custom domain name?
A domain name is the string of characters that is used to identify websites online, for example ‘theukdomain.uk’ or ‘google.co.uk’. Many website builders offer their customers free domain names which often have the name of the platform in, for example ‘yourwebsite.wordpress.com’. A custom domain name is yours, it’s a domain you’ve paid for and it’s unique.
This video explores the six benefits that choosing a custom domain name has, including:
- SEO (it’s harder to rank with a free domain name)
- Brand control
- Professional email address
- Opportunity for future revenue generating advertising
Watch the full video here:
If you’re looking to get your business online with your very own website, you can download a free 25-page guide that makes getting set up online a breeze here. You can also find out more about choosing the perfect domain name here and selecting a registrar here.
Do you have a question for the UK Domain team? Simply ask on social media using the #asktheukdomain!
This article was brought to you in partnership with the UK Domain.
Further reading on domain names
Why it’s time to shorten your UK domain name