Wix Vs. ClickFunnels: Which Website Builder Is the Best?

Wix Vs. ClickFunnels: Which Website Builder Is the Best?

Trying to decide whether to use Wix or ClickFunnels? Learn the differences between each service; what they offer, how they’re different, and which one is better for you.

Some of your friends swear that Wix is a game-changing website builder that has everything you need, but you’ve also heard of the high conversion rates that ClickFunnels offers.

So… which service is the best for you?

The good news is that both products are excellent at what they do — they both have excellent reviews and come highly recommended by users. The thing is, Wix and ClickFunnels offer quite different services.

One builds websites, the other builds high-converting sales funnels.

But… what does that mean?

The Critical Difference Between Wix and ClickFunnels

To understand the difference between Wix and ClickFunnels, you first need to understand your goal behind creating a websitewhy are you creating a website?

If you’re like most online entrepreneurs, then you want to sell stuff. You want to generate leads, collect email addresses, pitch products, and — most importantly — make sales.

In that case, ClickFunnels is likely your best bet. The typical website builder (Wix, for instance), allows you to create a website as a sort of directionless digital brochure, attach a domain, integrate other nifty tools, and call it a day (voila! You have a website).

ClickFunnels, on the other hand, was created for entrepreneurs who want to collect leads or close sales — it does that by helping you build funnels that convert like clockwork.

And there’s a big difference between a website and a sales funnel.

Our favorite way to describe the difference between a website builder (Wix) and a sales funnel builder (ClickFunnels) is that the former is like giving people a digital brochure while the latter is like intentionally guiding prospects from interest to conversion.

In a brick-and-mortar store, it’d be the difference between letting customers browse (website) and supplying each person with their own personal shopper or salesperson (sales funnel).

In our experience, funnels make far more sales than the average website.

But… maybe that isn’t the case. Maybe you don’t have a product yet. Maybe you just want to start building an online presence, creating your brand, and using your website as a digital business card (“Check out my website!”). If that’s the case, then Wix might be the best fit for your business

Just make sure the service you choose has features, integrations, and pricing that is sustainable for your business over the long-term. 

Now that you understand the difference between the two services, let’s discuss the nitty-gritty details of each.

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TL;DR Overview of ClickFunnels and Wix

Don’t have time to read the entire article to figure out whether Wix or ClickFunnels is the better service? No biggie.

Here are the main takeaways.

  • There’s a big difference between ClickFunnels and Wix. ClickFunnels is a sales funnel builder meant to help entrepreneurs create thriving businesses. Wix is a basic website builder.
  • Both services are great at what they do and receive glowing third-party reviews. The service you choose really depends on what you want to do — do you want to create a high-converting sales funnel or a basic digital brochure?
  • Wix is cheaper than ClickFunnels but, as I’ve already mentioned, it’s kind of comparing apples to oranges.
  • Both services have plenty of features and integrations to do whatever you need.

ClickFunnels Features

Drag-and-Drop Visual Editor

ClickFunnels has a drag-and-drop visual editor for each page of your sales funnel. Just choose a funnel template based on what you’re trying to sell or how you’re trying to collect leads, then customize the content by dragging, dropping, and editing various elements.

It’s the best of both worlds — funnel templates that convert like crazy and easy-to-apply customization.

Website Hosting Included

Rather than bouncing between hosting provider and website creator, ClickFunnels allows you to add your domain or purchase a new domain right inside of your ClickFunnels account. Simple as that.

75+ Themes and Templates Available

Don’t want to create an entire sales funnel from scratch? Great! No need to. With ClickFunnels, you can choose a high-converting funnel that fits your needs, customize it however you like, and then launch it. We even tell you where to put what sales copy to get the best conversion rate possible.

Total Split Testing Capabilities

Every successful entrepreneur knows about the importance of split testing products, sales copy, funnels, and just about everything else under the sun. The more you split test, the more you learn, the more you iterate, and ultimately, the more sales you make. With ClickFunnels, you can easily split test any part of your sales funnel.

High-Converting Sales Funnels

At ClickFunnels, we don’t just create sales funnels for our members, we use those same funnels ourselves. In fact, we only release funnels to our members that we’ve tested for ourselves — even then, we only release the best of the best, the ones we know will convert like clockwork. This means that, by leveraging our pre-made sales funnel templates, you’re guaranteed to get a sales funnel that’s been tried and found effective. 

Unlimited Conversion Tracking

Want to know how many prospects became customers because of your sales funnel? Want to know how many people opted-in to become leads? Of course you do! And you can see all of those mission-critical metrics right inside of your ClickFunnels account.

Easy-To-Use Email AutoResponder

While ClickFunnel’s biggest claim to fame is our high-converting sales funnel, we’ve worked hard to go above and beyond for our members. Part of that is the email AutoResponder that every ClickFunnels member gets access to — that’s right, you don’t even need your own ESP or CRM to get started collecting leads and contacting prospects. You can do all of that in one place with a ClickFunnels account.

Membership Site Included

Want to create a membership program for your customers that can create monthly recurring revenue? No problemo. ClickFunnels allows you to create a subscription-based membership site where customers have to pay and/or log-in to access gated content.

Easy Shopping Cart Feature

With most website builders (like Wix or WordPress), in order to have a shopping cart feature for your customers, you’ll need to find a third-party plugin. But with ClickFunnels, you can add a shopping cart without any extra tools. Just add your products, prices, and descriptions. Then people can put those products in their cart and purchase — easy as pie. 

Wix Features

Drag-And-Drop Website Builder

Wix claims to have the “world’s most innovative drag and drop website builder.” With it, you can customize your website to look and feel just how you want.

Over 500 Website Templates

Wix has over 500 website templates to choose from. You can sort templates by category, preview ones that interest you, and then select the one that best fits your brand image and intended website design.

App Market

Similar to many website builders, Wix offers access to their app market, exclusive to Wix users. No matter what you want to do with your website, there’s probably an “app for that.” Want a countdown timer? Need a shopping cart? Looking for a payment gateway? No problem — go browse through Wix’s app market and find what you’re looking for. 

Unlimited Fonts

Does your brand use an unusual font that most website builders don’t offer? Not to worry — Wix offers over 100 different fonts and if you can’t find the perfect font among that existing collection, then you can just upload your own.

Advanced Design Features

Unlike some website builders, Wix offers some easy-to-implement advanced design features, such as animation, video, and various background and scroll effects.


Here’s a list of services and tools that ClickFunnels and Wix are setup to easily integrate with.

ClickFunnels Integrations

Note: These are not exhaustive lists of each company’s integrations, but overviews of some of the most important integrations that each service offers.

Twilio — Use to personalize and schedule SMS messages.
Embed A Calendar Into Your Funnel — Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
YouZign — Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
VWO Engage — Use to set up push notifications for your funnels.
SalesForce — Use if you want to integrate SalesForce with your ClickFunnels account.
Warrior Plus — Use to sell Warrior Plus products in your ClickFunnels site.
Disc Delivered — Use to enable automatic order fulfillment when someone places an order in your funnel.
Stripe Payment — Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
Kajabi — Use to connect your products in ClickFunnels with membership areas in Kajabi.
PayPal — Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
WordPress — Use to integrate your ClickFunnels account with your WordPress website.
Shopify — Use to integrate your Shopify website with your ClickFunnels account.
Slybroadcast — Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
Shipstation — Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
Zapier — Use to integrate your ClickFunnels account with any other popular service.
ZenDirect — Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.

Wix Integrations

The best way to find integrations is through Wix’s app market — different third-party services have created apps (i.e. integrations) in the app market and offer them to Wix users. Some of them are free and others require a premium Wix membership. Many of them have a free trial period. Here are some of the most noteworthy apps/integrations.

VWO — VWO allows you to split test any page on your site, maintain heatmaps, and view lots of different analytic information.
Active Contact — Active Contact is an email service provider that easily connects with Wix. Through Wix’s app market, you can add an opt-in form with just a few clicks.
Live Chat — With Live Chat, you can add live chat to your Wix website. By doing so, you can answer your customer’s questions while they’re browsing.
CallRail — CallRail allows you to create and re-route additional phone numbers for your business. This is useful for creating low-key internal phone sales or support processes. And CallRail integrates directly with Wix.
Google Drive — No need to worry about transferring all of your files from Google Drive to your Wix site. Wix’s app market has a Google Drive integration that will do the heavy lifting for you.
PayPal — Need a payment gateway for your Wix site? Add the PayPal app and start accepting most major credit cards right away.
eBay — With the Wix eBay app, you can automatically upload your eBay products to your Wix site.
Amazon — With the Wix Amazon app, you can automatically upload your Amazon products to your Wix site.
QuickBooks — If you’re a Wix user who uses QuickBooks to keep all of your business finances in order, then you’re in luck. Wix has a QuickBooks app that makes accounting even easier.
Google Analytics — Every entrepreneur knows the importance of keeping a close eye on website analytics. You can connect Google Analytics to your Wix site through Wix’s app market and view mission-critical metrics at your convenience.

ClickFunnels Pricing

ClickFunnels currently has two dead-simple pricing options. Most importantly, though, we offer a 14-day free trial so you can try us out for free without any sort of commitment.

Our first plan is $97 per month and you get up to 20 funnels, 100 pages, 20,000 visitors, unlimited leads, 3 custom domains, and one billing integration. Our second plan is $297 per month and you get unlimited everything, 3 billing integrations, and some other cool gadgets.

Learn more over here.

Wix Pricing

Wix monthly subscription starts at $8.50 per month and goes up to $19.50 per month. Before choosing, you’ll want to double-check the differences between the plans — each offers different amounts of data and various services.

And remember, Wix is a lot cheaper than ClickFunnels because you’re just getting… well, a website builder (whereas with ClickFunnels, you’re getting a holistic online sales solution meant for entrepreneurs).

ClickFunnels Case Study & Reviews

Check out the video below to learn how Jaime went from dumping money into her organic skincare business without making a profitable return for years to using ClickFunnels and making $130,000 in her first 6 weeks — then doing more than $750,000 in about five months.

Third-Party Reviews

Capterra: 4.5/5
FinancesOnline: 9/10
G2: 4.5/5

Wix Case Study & Reviews

Check out the video below to learn what Ahrefs learned about using Wix for SEO when they analyzed 6.4 million websites.

Third-Party Reviews

Capterra: 4.6/5
FinancesOnline: 9.8/10
G2: 4/5


So… which service do you choose? Wix or ClickFunnels?

Both are excellent at what they do — one is a basic website builder (Wix) and the other creates high-converting sales funnels (ClickFunnels).

If you have a product you want to sell like candy and you’re struggling to sell it, then get yourself a 14-day free trial with ClickFunnels. If you simply want to start building your online presence but don’t yet have anything to sell, then check out Wix — it’s one of the best website builders around.

The service you choose depends on what you want to accomplish. And we hope this guide helps you make an educated decision.

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