WordPress Vs. ClickFunnels: Which Software Builds Better Websites?

WordPress Vs. ClickFunnels: Which Software Builds Better Websites?

Is WordPress or ClickFunnels better for building a website that helps to grow a thriving business or blog? Here’s our full review.

WordPress and ClickFunnels are both phenomenal tools.

With each, you can create a beautiful website that helps to grow your business by generating leads and making sales. You can drive traffic, publish content, and build an audience.

You can get seen.

However, while both services are great at what they do, WordPress and ClickFunnels do quite different things.

Let’s start by discussing the biggest difference of all.

The BIG Difference Between WordPress and ClickFunnels

To understand the difference between WordPress and ClickFunnels, you first need to understand the evolution of the website and the sales funnel.

In the early days of the internet, it didn’t take long for marketers to figure out that being online (i.e. having a website) was an important business move.

Building a website allowed online consumers and customers to find your business, browse your offers, and eventually, even buy.

But now every business has a website, every entrepreneur is online, and almost every target market uses the web to purchase products — sunglasses, mattresses, and shoes, even.

Because of that, having a website no longer strategically differentiates your businesseveryone has a website.

That’s why we created the sales funnel.

A sales funnel is a series of pages that are intentionally crafted to guide the visitor to take the exact action that you want them to take (buy a product, opt-in to your email list, etc).

And it converts far better than a website.

Think of a website as a digital brochure for your business — it’s helpful for people who want to aimlessly browse and maybe learn a little about what you do, but it’s not ideal for getting people to take one specific action.

Traditional Website Broken Site Flow

A sales funnel, on the other hand, is phenomenal at getting people to convert because the entire experience is psychology crafted to guide them toward conversion, one page at a time.

ClickFunnels Sales Funnel Flow Diagram

That’s the biggest difference between these two services — WordPress builds websites and ClickFunnels builds sales funnels.

And which service you choose really will depend on what you’re trying to do — do you want a basic website where people can browse and learn about your business? Or do you want a sales funnel that will help you sell more products and get more conversions?

Or maybe you want both… WordPress has a ClickFunnels plugin that allows you to connect your accounts, so that is certainly a possibility — especially if you want to combine the versatility of WordPress with the selling power of ClickFunnels.

TL;DR Overview of WordPress Vs. ClickFunnels

Don’t have time to read through our full review? No worries! Here’s our too-long;didn’t-read overview of ClickFunnels and WordPress.

  • The primary difference between ClickFunnels and WordPress is the WordPress is a website builder and ClickFunnels is a sales funnel builder.
  • WordPress is great if you just want a basic, inexpensive website. ClickFunnels is great if you want to sell more products and generate more leads for your business.
  • Both services have free trials and can be used in unison together, so why not try them both out?

Try ClickFunnels FREE For 14 Days!

ClickFunnels Features

Drag-and-Drop Visual Editor

ClickFunnels has a drag-and-drop editor that makes customizing any page of your sales funnels as easy as pie. Just choose the element you want, drag it onto the page, drop it, and customize it. Voila!

ClickFunnels Drag-and-Drop Visual Editor

Website Hosting Included

With ClickFunnels, there’s no need to go find third-party website hosting. You can just add your domain to your ClickFunnels account and we’ll keep it up and running.

ClickFunnels Website Hosting Setup

100+ Themes and Templates Available

With ClickFunnels, you get the best of both worlds. You can customize any page with our simple drag-and-drop editor, but you can also choose from any of the hundreds of themes within our marketplace. Some of them are created by us and some of them are sold by third-party vendors — so just check the reviews before you buy!

ClickFunnels Template Marketplace

Total Split Testing Capabilities

At ClickFunnels, we firmly believe in the power of split testing. There’s a big difference between thinking a specific sales funnel will convert well and actually having it convert like you hoped. So we give all of our members the ability to split test their sales funnels as much as they want, so they can learn and optimize over and over again.

ClickFunnels Split-testing Feature

High-Converting Sales Funnels

At ClickFunnels, we specialize in helping our members get more leads and sell more products. We do that by crafting high-converting sales funnels that are psychologically proven to get as many conversions as possible. There are different sales funnels for different things — we have sales funnels for selling products, getting email addresses, collecting applications, running webinars, and more!

ClickFunnels Sales Funnel Flow Example

Unlimited Conversion Tracking

Right inside of your ClickFunnels dashboard, you can check to see how well your funnels are performing. You can view mission-critical metrics like conversion rate, traffic, purchases, and more.

Conversion Tracking within ClickFunnels App

Easy-To-Use Email AutoResponder

You can use our built-in email autoresponder to automatically contact subscribers after they opt-in or customers after they purchase. You can also use this feature to follow-up with potential clients who filled out an application or attended your webinar.

Membership Site Included

You can even use ClickFunnels to create a membership site. This is a nice addition to any online business that wants to generate recurring revenue or build an online community.

Easy Shopping Cart Feature

ClickFunnels also has a shopping cart feature, so there’s no need to go find a third-party integration for your ecommerce store.

ClickFunnels Ecommerce Inventory Management

WordPress Features

Plugin Market

WordPress has a vast Plugin Marketplace. There are plugins for just about everything — you can add a shopping cart and checkout system, a countdown bar, search engine optimizations, and just about anything else you can imagine. In fact, the Plugin Marketplace has more than 55,000 plugins that are just waiting to be added to your WordPress website. Some are free and some are paid. Before you install, though, make sure to check the reviews and whether or not the Plugin is compatible with your theme.

WordPress Plugin Marketplace

Theme Market

WordPress has thousands of themes to choose from. Some of them are created by WordPress and many of them are created by third-party vendors. They have themes for building ecommerce stores, blogs, affiliate sites, and just about anything else you might want to build. You can also preview each theme before buying or downloading (but make sure you also check the reviews!).

WordPress Theme Directory

Code Customizations

If you’re familiar with JavaScript, HTML, PHP, and CSS, then you can customize pretty much anything on your WordPress website. Change visual elements, alter the way your theme behaves, add images or video, and more. If you’re not very techie, you can stick with using Plugins to customize your website, but the option for more advanced coding is there if you want to use it.

WordPress Theme Directory

Built-In Blog

About 35% of websites on the internet are running on WordPress. And many of those websites are blogs — for good reason, WordPress is perhaps the best website builder for bloggers who need a platform to share their ideas. It allows you to easily build an email list, post new content with featured images, optimize that content for search engines, and more. Most WordPress themes come with built-in blogging capabilities.

WordPress Blog Post Creator Panel

Image Editing

When you’re creating a page or writing a blog post within WordPress, you can edit any of your images — crop them, resize them, add a caption, or change the alt text — all with a few clicks.

WordPress Image Editor

Content Editor

Perhaps the most powerful feature that WordPress offers is its content editor. You can add a page or blog post to your website with a single click. And you can easily edit any content on the page. There isn’t a drag-and-drop editor included, unfortunately (unless you get a plugin like Elementor or Divi), but you can still make lots of HTML customizations to any content on your website.

WordPress Dashboard Panel


Below, you’ll find lists of some of the primary integrations that ClickFunnels and WordPress offer. This is not meant to be an exhaustive list of all available integrations, but a brief overview.

ClickFunnels Integrations

Twilio — Use to personalize and schedule SMS messages.
Embed A Calendar Into Your Funnel — Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
YouZign — Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
VWO Engage — Use to set up push notifications for your funnels.
SalesForce — Use if you want to integrate SalesForce with your ClickFunnels account.
Warrior Plus — Use to sell Warrior Plus products in your ClickFunnels site.
Disc Delivered — Use to enable automatic order fulfillment when someone places an order in your funnel.
Stripe Payment — Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
Kajabi — Use to connect your products in ClickFunnels with membership areas in Kajabi.
PayPal — Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
WordPress — Use to integrate your ClickFunnels account with your WordPress website.
Shopify — Use to integrate your Shopify website with your ClickFunnels account.
Slybroadcast — Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
Shipstation — Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
Zapier — Use to integrate your ClickFunnels account with any other popular service.
ZenDirect — Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.

WordPress Integrations

YoastSEO — Use to add SEO optimizations to your WordPress site and ensure that every piece of content you release is ready to rank.
Elementor — Use to add a drag-and-drop editor to your WordPress site.
Jetpack — Use to track stats, add search engine optimization, social sharing, and security to your WordPress site.
WooCommerce — Use to connect your WooCommerce account to your WordPress site.
Really Simple SSL — Use to add SSL certification to your WordPress site.
Google Analytics — Use to connect Google Analytics to your WordPress site so you can track mission-critical traffic and conversion metrics.
Mailchimp — Use to integrate Mailchimp with your WordPress site.
Smush — Use to speed up your WordPress website by automatically optimizing images.

ClickFunnels Pricing

ClickFunnels has a 14-day free trial so there’s no need to pull out your wallet right away.

But if you decide to use ClickFunnels long-term, then you have two plan options. The first is $97 per month and you’ll get 20 funnels, 100 pages, 1 user, 3 payment gateways and domains, chat support, access to Funnel Hacker Forum, and Funnel Flix (which has hundreds of hours of online sales trainings!).

The second plan is $297 per month and you’ll get unlimited funnels and pages, 3 users, 9 payment gateways and domains, follow-up funnels, priority support, weekly peer review hackathons, Funnel Hacker Forum, and Funnel Flix.

ClickFunnels Subscription Pricing Plans

WordPress Pricing

WordPress has five different plans. Their first plan is free and includes some basic functionalities (but definitely isn’t expansive enough for the average online business). Their Personal plan is $4 per month, Premium is $8 per month, Business is $25 per month, and eCommerce is $45 per month. Each more expensive plan comes with more features and integrations.

You’ll want to review their pricing page before making a decision.  

It’s also worth noting that all of WordPress’ plans must be paid annually — they don’t have a monthly option.

WordPress Pricing Plan Options

ClickFunnels Case Study & Reviews

Check out the video below to find out how Natalie — a “single mom who just had a blog,” as she describes herself — used ClickFunnels to sell $20,000 worth of eBooks in a week, and then $20,000 in a day, and then over a million dollars worth of eBooks in just four months!

Third-Party Reviews
Capterra: 4.5/5
FinancesOnline: 9/10
G2: 4.5/5

WordPress Demo & Reviews

Check out the below video to learn how you can use WordPress to create a beautiful website for your business.

Third-Party Reviews
Capterra: 4.6/5
FinancesOnline: 9.2/10
G2: 4.5/5

WordPress or ClickFunnels? Which is better for your business?

What are you going to choose? 

The good news is… you might not have to. 

In fact, you could use a WordPress website and a high-performing ClickFunnels sales funnel side-by-side and seamlessly integrate the two.

And since both have either a free-to-try option, why not give em’ both a shot?

Try ClickFunnels FREE For 14 Days!

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Jason Arden 

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