While traditional marketing still exists and plays a vital role for businesses in all industries, today the trends have shifted gear and the attention is on digital marketing.
Digital marketing provides businesses with a way to reach a much broader audience at a fraction of the cost, which can mean improved results all-around. It’s all about taking advantage of just how often consumers and customers are online.
Statistics show that here in Britain, people spend about 24 hours a week online, checking their mobile phones on average once every 12 minutes. From a business’s point of view that is a whole lot of time they could potentially be in front of clients and customers, making them aware of their products and services. From these stats, it’s clear why digital marketing can have such a massive impact.
Of course, just employing basic digital marketing techniques isn’t going to cut it; there needs to be a well-thought-out online marketing plan in place. So, let’s take a closer look at some of the most effective digital marketing techniques that your company could be using.
Social media is easily one of the most, if not the most important digital marketing techniques businesses can be using today. Social media is something that businesses of all sizes and in every industry should be involved in. Again, it goes back to how often people are on their mobile devices and online, with much of that time being consumed by social media. It gives companies an excellent opportunity to get front and centre and capture the attention of clients/customers.
The key is to post content that is engaging, fresh, unique, and consistent. Also, be sure to interact with people that comment on your posts, share/retweet your content, and ask questions. It helps to give a face to the company and show there are people there who care about the customers.
Email marketing campaigns are another popular tool used by companies. These can be extremely targeted, which allows you to get specific with your messaging. Just be sure you don’t cross the line between sending out occasional emails and helpful information versus spamming your customer base. It’s a fine line and it’s one that many companies have a hard time balancing on.
SEO or search engine optimisation is another one of those extremely important digital marketing techniques. The term SEO actually encompasses a variety of efforts all aimed at increasing your Google search ranking. Companies can spend a whole lot of time, money, and effort trying to boost their ranking and that will be all in vain if they aren’t going about it in the right way.
According to statistics from SearchEngineWatch.com, the websites that appear on the top of the list are able to garner 36.5% of the traffic that the lower-ranked websites miss out on. Clearly, this is a case where ranking truly matters.
Don’t Take Chances with Your Efforts – Bring in the Experts
Because your digital marketing efforts can have such a massive impact on your company, it’s never wise to rush into a plan without thinking it through. Then there is the fact that unless you have a background and training in digital marketing, you can’t possibly know all there is to know. This is why so many companies turn to the services of a professional digital marketing agency.
This digital marketing agency is a perfect example of a company that is well aware of today’s digital marketing trends, and how to best take advantage of them. Labeled as a full-service digital agency, Fat Media can step in and take control over your digital marketing efforts and advise you on the best techniques, build a strategy, and then help your company to meet and even exceed its goals.
Professional digital marketing agencies aren’t just reserved for large businesses; they can be used by any sized company that wants to ensure they get their digital marketing efforts correct from the start. In the end, it can save the company a whole lot of money since you won’t have to go back to the drawing board and employ different techniques.
Plenty of Other Techniques to Consider
Now keep in mind that even though these are some of the best digital marketing techniques and tools to use right now, there are plenty of other options that can be just as effective. Techniques such as influencer marketing, content marketing, PPC, digital PR, and conversion rate optimisation all have their own uses.
It comes down to determining your company’s goals, your target market, the industry you reside in, what the competition is up to, how much effort and money you are willing to invest in your digital marketing activities, and just how soon you are hoping to succeed in the goals you’ve set.